Detailed instructions on how to create a sales account on Instagram

Sales account on Instagram, also known as Instagram business account - Instagram Business. This is one of three specialized account types that Instagram set up to target users' own privileges and different uses. So for those of you looking to do business, what type of account should you use and how to set it up? Let's find out with SHOPLINE in the article below!

1. Instagram Sales Account โ€“ What is Instagram Business? 

The business account, also known as Instagram Business, is one of three specialized Instagram account types for businesses that want to develop and build a brand on the Instagram social network. The remaining 2 specialized Instagram account types are personal Instagram accounts and creator Instagram accounts respectively, but in this article we will mainly cover business accounts and the benefits and how to set up this account.

True to the name of a business account โ€“ Instagram Business is aimed at businesses, businesses and organizations that operate a business model and want to use Instagram as a communication and business development tool. For those who are just starting to sell on Instagram or for companies and brands that need to expand their sales channels, business Instagram account is the first and best choice. Due to the privileges provided by Instagram for this type of account, the marketing and business of sellers on the Instagram platform becomes much easier and more convenient, from displaying ads to selling products and analyzing data.

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2. Why one sales account on Instagram โ€“ Create an Instagram Business? 

According to global statistics, Instagram currently has more than 1 billion monthly users, up to 83% of people use Instagram to search for products they want to buy and more than 130 million clicks to view shopping posts.

In Vietnam alone, Instagram is among the top 12 most visited social networks with nearly 4 million monthly active accounts, more than 61% of customers send a message via Instagram Direct Message to buy goods every day. At the same time, the majority of customers who use Instagram are under 35 years old, which is a relatively young group of customers with high aesthetic standards and willingness to pay. Overall, Instagram is still a "fertile" and potential platform for large, medium, and small businesses.

On the Instagram platform, the images are very focused and eye-catching, so this is also an extremely exciting shopping "place" because it has stimulated customers' eyes and needs, they have the opportunity to experience the product in the most intuitive way and authentic way. At the same time, the use of hashtags on Instagram is extremely effective when customers can โ€œaccidentallyโ€ come across new products using the shop hashtag, and this helps to significantly reduce advertising costs. Additionally, according to Socialbakers, Instagram has 70% more direct purchases than other platforms, with more than a third of Instagram users making purchases directly on the platform.

Developed on the basis of a social network specialized in images, Instagram will be the best channel for the fashion, cosmetics, ... and aesthetics sectors. Businesses that want to develop their brands, increase sales, and expand their customer base must have an Instagram for Business account immediately.

3. What are the advantages of an Instagram selling account? 

With an Instagram Business account, companies and brands get more business benefits instead of offering more personalized experiences like personal accounts. Here are the 6 biggest benefits an Instagram Business account can bring to clients:

  • You can schedule posts and update the details and performance of your posts and promotions.
  • Information about followers and how they interact with posts and stories is carefully stored and analyzed.
  • Publish detailed information about the company such as phone number, working time, location and link to website, Facebook.
  • Each advertising campaign on Instagram is exported with detailed and specific reports.
  • You can promote each post you share and add a "Learn more" CTA (call-to-action) button to reach more potential customers.
  • Automatic quick reply, tagging, tags, hashtags...installed to reach target customers.

However, one disadvantage of Instagram is that if you want to create and use an Instagram Business business account, you need to link your account to a specific Facebook fan page so that the platform can identify you when you advertise or post a product sale. Even if you don't want to create a media fan page on Facebook, you still need to create a fan page for your shop to connect to your Instagram Business account.

4. How to switch from personal Instagram account to sales account on Instagram (Instagram Business)? 

Step 1: Find and select "Switch to work account" or "Switch to professional account" in settings

On your personal Instagram account page, click the Settings button, then find and select the "Switch to work account" or "Switch to professional account" item.

Step 2: Select "Business Account".

Now you can choose between "Content Creator" and "Business" on Instagram and then click on "Business".

Step 3: Select the product category to sell

This is also the last step. In this step, all you have to do is select the product category in which your store operates and you're done!

It is finished! You have followed 3 very easy steps to transfer your personal Instagram account to your business Instagram account. Let's start selling on Instagram now!

5. Detailed instructions on how to create and set up a sales account on Instagram

Step 1: Download and install the Instagram software on your laptop/phone.

Download the Instagram app for iOS on the App Store, for Android on Google Play or download Instagram to your laptop from the Microsoft Store.

Step 2: Sign up for an Instagram account.

On the first page of Instagram, click Sign In. You can either log in to Instagram with your email address or log in with Facebook.

Step 3: Fill out the business information.

In the application on your personal page, click on the 3 horizontal lines in the top right corner of the screen and select the setting item, then select "Switch to work account" or "Switch to work account". Then link your Instagram account to the fan page that you manage on Facebook.

When you switch to a business account, you can add specific information, such as hours of operation, business address, or phone number. One thing you need to keep in mind is that each Instagram Business account can only be connected to a single Facebook fan page.

Step 4: Start posting!

You just need to set up the information for your account and that's it, you can now publish your first post directly on your Instagram business. You can also start your Instagram ad campaign right after connecting your account with Facebook.

Check out more websites to help you view profile pictures and download Instagram photos in HD quality:

6. How to add an Instagram account to Facebook Business Manager

As you know, every Instagram Business business account must be linked to a Facebook fan page in order to post, run ads and sell products. And to link your Instagram account to your Facebook business manager, you have to follow these 5 steps:

Step 1: Sign in to your Facebook account that has the fan page you want to connect to Instagram.

Step 2: Connect the fan page to Instagram. 

On the fanpage admin page on Facebook click on the Settings (Settings) -> Instagram -> Connect Account (Connect Account) select.

Step 3: Choose Instagram Message Settings.

After connecting to Instagram, the dialog box "Choose message settings on Instagram" appears, click "Allow access to Instagram messages in the inbox" and click "Next".

Step 4: Sign in to your Instagram Business business account

Now the system will ask you to log in to the Instagram business account that you already have. All you have to do is enter your username and password and then verify your Instagram account.

Step 5: Installation successful 

After successful login, the system will show โ€œInstagram Account Connectedโ€. That's it, you've added your Instagram account to Facebook Business Manager! 

Above is the entire share, detailed instructions on how to create a business account โ€“ Instagram Business on Instagram, hope it will help you. Wish you a prosperous business.