How to Make Money on Instagram: 5 Proven Ways for 2022

If you want to make money on Instagram, don't just stick to posting photos and videos. Share your audience with them.

Even those with a small number of followers are drawn to dedicated communities on social networks. You can potentially make money if your followers match the customer profile a business is looking for. Rejecting the idea of ​​becoming an influencer? Consider selling your own items if you're not interested in going down that route.

There are several methods to make money on Instagram: Let

  • You sponsor yourself and get free stuff.
  • Promote your business.
  • Take advantage of the items you have.
  • Earn badges by completing tasks.
  • Earn money from your videos by showing ads.

Let's take a look at how to get paid on Instagram and some guides to success. Here's what to expect when it comes to getting compensated on Instagram, plus some pointers.

What Are the Rates of Instagram Influencers?

As of April 2021, according to Search Engine Journal, the top five Instagram influencers each have more than 200 million followers, including Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner, and Selena Gomez. While the money these Instagram superstars can make is huge, the money others who aren't celebrities can make is significant as well.

According to the search engine marketing company, influencers with a million followers can earn about $670 per post. A regular Instagram content creator with 100.000 followers can earn around $200 each time, while one with 10.000 followers can earn around $88 each time.

As a result, the equation is: more followers + more posts = more money.

How to Make Money on Instagram: 5 Proven Ways for 2022

How many Instagram followers does it take to make money?

With just a few thousand followers, you can profit on Instagram. According to Neil Patel, a recognized digital marketing expert, the secret to success is engagement: likes, shares, and comments from your followers.

"Even if you have 1.000 active followers," he claims on his website, "the potential to make money is real."

“Brands are willing to invest in you because of the lucrative activity you do through your account,” says Patel. With a passionate following, no matter how humble, "brands are willing to invest in you because you're taking profitable action on social media."

5 methods to make money on Instagram

1. Get sponsored and get free stuff.

Sponsored posts or stories are the most common way for Instagram users to monetize their account. For example, if your feed focuses on photos of your dog on adventures, an outdoor gear company might be interested in paying you to include their product in the photo.

– How to get sponsored on Instagram

So how do you go about finding a sponsor? In certain circumstances, potential partners will contact you. However, if you don't want to wait for someone to come to you, look into companies that can help you discover and work with businesses.

– Search for a service

Because every business has different needs, you need a unique solution. There are agencies that will work directly with you, such as: B. The Mobile Media Lab, and marketplaces where partners connect you with each other, such as. B. Influicity. Other services can help you manage all your partnership obligations, such as: B.Aspire.

- Be authentic

When looking for partners or considering competing offers, try to find things that you and those you influence would find useful. Your pet's followers are more likely to trust your review of a dog trail pack than gourmet cat food. Don't waste time on products you despise. There's no need to suggest items that your dog will instantly tear up or gnaw off every piece of clothing you paid for him to have.

Choose as specific a category as possible. Fans of your outdoor dog might be looking for information on many topics, but they will count on you to know which protective boots are the best for winter.

Note that the same truthfulness applies to sponsored Instagram posts and stories in advertising as to any other type of marketing. Be sure to include a disclosure at the bottom of every sponsored post and story. You can achieve this by creating branded content in your account settings, tagging your business partner, and then submitting it to Stories.

2. Promote your business.

There are also different methods to make money from Instagram. You can use a business account to grow your business. For example, a well-designed Instagram account could provide a marketing boost for an Etsy shop that sells crafts or a food blog that generates ad revenue. (This is also a popular way to make money on TikTok.)

You can promote your goods on Instagram by including a link to Etsy or your website on your profile and by highlighting a specific item in the bio section to attract more people to it. You can tag items to instantly promote your stuff if you have an Instagram Shopping account authorized for Instagram Shopping features.


- Prepare for success

Make sure your photos are well-lit and searchable. Make the products you sell or promote visible by shooting in good lighting conditions. Create your own hashtag and see what others are using. Encourage your customers to take photos of themselves with your products and include them in the caption.

You can also use Instagram's Insights function to find out more about your target group. Among other things, you can examine how many people are viewing your post, as well as age and gender statistics.

The app's resources also help you find and connect with new consumers. Pay to get your items promoted so more people see them. You can also add a link to an email address or phone number to your profile so that interested people can contact you immediately.

3. Take advantage of the items you have.

Maybe you don't have a business to promote but often sell your old clothes and accessories on Poshmark. Instagram can help you discover new consumers.

Include as much information as possible in the caption, e.g. B. Display and photograph your clothes and other items in an attractive way. It's a good idea to note things like brand, size, condition, and age for each item. If you're hoping to sell something specific, put a hashtag in your Instagram bio. Otherwise, just link to your Poshmark or other seller profile. To promote their goods on Instagram, many sellers use the hashtag #shopmycloset.

4. Earn badges by completing tasks.

When you use Instagram's Live feature to post real-time videos, you can directly benefit from your audience. Viewers can purchase badges, which are essentially tips, to show their appreciation when showing off your skills, wares, etc. Badges are $0,99, $1,99, or $4,99 per purchase. People who bought them show heart symbols next to their comments.

To publicize upcoming live video sessions, post or write stories to announce them in advance. Then, while you're broadcasting, use the Q&A feature or call out to your supporters to increase engagement and maybe earn badges.

5. Earn money from your videos by showing ads.

Allow companies to place advertisements during your films. To set it up, go to your Creator account and enable the In-Stream Video Ads revenue option. After that, simply produce content as usual.

The more views your video gets in the feed, the more money you make. According to Instagram for Business, you get 55% of the revenue generated per view. Payments are made monthly.

You won't get paid if your movies don't meet the criteria like other social media platforms. Videos must be at least 2 minutes long to make money on Instagram, as per Instagram's policy.