Instagram when to post? Best time to post in 2022
Instagram is currently one of the social networking applications that most of you are interested in and using. Many of you will also be interested in questions relating to the use of this application. In it there are a lot of questions about the best time to post on Instagram.
First, let's see how Instagram's ranking system changed in 2022. We then develop a strategy to determine the best times to post on Instagram and optimize the upload of your posts for maximum views and engagement.
When is the best time to post on Instagram?
If you've searched for the optimal time or date to post to Instagram, you may find some confusing results. Even the first page of Google search results collides with each other (local time).
Best Instagram posting times according to 3 major media companies
- Sprout Social: Tuesday
- ContentsCal: Wednesday
- Influencer Marketing Hub: Thursday
There seems to be a disagreement about the best time to post on Instagram. Here are some of the top results we get from the 3 major media companies for each day of the week:
Best time to post on Instagram on Sunday:
- HubSpot: 8:00 a.m. - 14:00 p.m.
- MySocialMotto: 10 a.m. - 16 p.m.
- Influencer Marketing Hub: 15:00 p.m. - 21:00 p.m.
The best time to be on Monday to post on Instagram:
- HubSpot: 11 a.m. - 14 p.m.
- MySocialMotto: 6:00, 12:00, 22:00
- Influencer Marketing Hub: 11:00, 21:00, 22:00
Best time to post on Tuesday :
- HubSpot: 10:00 am - 15:00 pm, 19:00 pm
- MySocialMotto: 6 a.m. - 18 p.m.
- Influencer Marketing Hub: 17:00, 20:00, 21:00
Best time to post on Wednesday :
- HubSpot: 7:00 a.m. - 16:00 p.m.
- MySocialMotto: 8:00 am, 23:00 pm
- Influencer Marketing Hub: 17:00, 21:00, 22:00
Best time to be on Thursday to post on Instagram:
- HubSpot: 10:00 a.m. - 14:00 p.m., 18:00 p.m. - 19:00 p.m.
- MySocialMotto: 07:00, 12:00, 07:00
- Influencer Marketing Hub: 16:00, 19:00, 22:00
Best time to be on Friday to post on Instagram:
- HubSpot: 9:00 a.m. - 14:00 p.m.
- MySocialMotto: 9:00, 16:00, 19:00
- Influencer Marketing Hub: 18:00 p.m., 22:00 p.m.
Best time to be on Saturday to post on Instagram:
- Hubspot: 9:00 a.m. - 11:00 a.m.
- MySocialMotto: 11:00, 19:00 - 20:00
- Influencer Marketing Hub: 15:00, 18:00, 22:00
The right time is different for everyone
Most of the best times to post are determined by peak activity or engagement rates around the world. However, opening times can vary widely depending on the time zone, age group, or industry of different audiences, and can also vary depending on what you post. While the timing of your Instagram posts is still important, knowing how to timing it right requires you to be more attentive to your audience and your content.
Instagram's algorithm is constantly changing
Even though it includes details like location and industry, most of the advice online recommends posting during peak hours of your audience's activity. This is a failsafe strategy as Instagram's rating system favors quick engagement. But Instagram's 2022 algorithm isn't that simple, and this strategy can really lower your engagement rate.
Recent results from Later show that the best times to upload are earlier, sometimes as early as 5 a.m. local time. It's not exactly clear why, but it's likely that content with better engagement could easily outperform new content in the data feed as the algorithm continues to prioritize the quality of engagement.
How To Find The Golden Hour To Post Instagram Posts For The Highest Engagement Rate: 4 Simple Steps
1. Find your audience
Knowing your audience can give you more insight into the time to post on Instagram than global data. If you have a business account, use Instagram insights to measure your audience and engagement. Take a look at your competitors or other brand accounts in your industry and if they post to fill in the blanks your own performance data may be missing.
If you are using a personal account, see the details of your followers and their accounts. In many cases, their public information is more than enough to provide key insights into your target demographic such as general location, age, and interests. For example, if your audience is young, you can expect your posts to get more engagement before and after regular school hours or during lunch breaks.
2. Post early and often
As mentioned earlier, the latest research has shown that Instagram no longer favors quick engagement, as it used to do when ranking posts. Instead, have the algorithm track the quality engagement by posting 2 to 3 times a day throughout the week.
Prioritize one of your posts for the early morning day. For example, if you find that people are most active between 9am and 11am, the best time to post on Instagram is 6am. By staying one step ahead of most of your competitors, your content is more likely to receive high quality engagement from early birds. This will move your post into the feed at just the right time for most people to flip through.
3. Experiment with post tracking and scheduling
Once you have a solid idea of who you want to reach and a general idea of the best times to hit them, experiment with different posting times. After a few months of regular posting, you should be able to figure out the key patterns that are causing some of your posts to perform better than others. From there, you can start creating a regular content release schedule to get more engagement and new followers.
4. Using Expert Insight
If all of this sounds too time-consuming for your schedule, there are plenty of options for finding your best time to post. If you're looking for an easy do-it-yourself method, smart planners or third-party apps can help you create and keep track of your posting schedule.
If you're still struggling to dig into your insights or need further guidance, a knowledgeable Instagram agent can help. Your job is to continuously update Instagram's algorithms, your audience, and trends that can help increase your Instagram engagement. Contrary to popular belief, even small brands or aspiring influencers can work with agencies to develop a marketing strategy that works within their budget and drives growth. Likes, Views and Followers.
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