Make money on Instagram

According to the latest Instagram statistics, the platform has 1,704 billion users worldwide. Although it started out as a photo sharing app, it has since grown into a business platform. Millions of entrepreneurs use his selling power, from service providers to nonprofits to e-commerce business leaders.

And maybe a lot of people are wondering: How do people make money on Instagram? How is selling on Instagram different from other types of ecommerce businesses?

In this article, we're going to look at some tactics you can start today so that you can join the ranks of the successful folks in Instagram monetization.

Can You Make Money With Instagram?

As long as you can use beautiful and creative pictures, you can get the attention of millions of Instagram users.

Here are some ways you can make money on Instagram:

  1. Focus on sponsored posts for brands that want to reach your audience. This makes you the perfect vehicle for it.
  2. Become a partner and make money selling other brands' products.
  3. Offer to be a virtual assistant to an Instagram influencer.
  4. Sell ​​on Instagram. You can sell physical or digital products or even services.
  5. Sell ​​your photos

The platform enthusiasts are always looking for new ways to monetize Instagram.

Here are 7 business models for making money on Instagram:

1. Become an influencer and monetize sponsored posts.

If you can achieve your dream influencer status, then you can use your Instagram profile to promote all sorts of products from all sorts of brands.

An influencer is someone who has built a reputation and a loyal following through frequent sharing on their social accounts. They have a good following and can convince their audience to follow trends and buy certain products. These people have spent a lot of time building trust and a relationship with their audience.

Brands tend to work with influencers to create sponsored posts that will help promote their products. To do this, you need to grow your Instagram followers and regularly update posts that generate strong engagement from your followers.

Top influencers make thousands of dollars per sponsored post. Remember, it took a long time and a lot of work and talent to get this started.

make money instagram
As an influencer, it is extremely important that you know your audience. You need to understand who these people are in terms of their interests, values, needs, and wants.

That way, you will know which brands are best for you. If you've switched to a business Instagram account, you can use the Instagram Insights function to see a little more in your viewer statistics.

If you've built a remarkable online presence, you will likely be contacted by major brands. But as you build, you'll also find the brands that you think best fit your personality and values.

Contact them directly (through Instagram or through their website) to try to negotiate a deal. You can also post yourself on the influencer marketplace to increase your chances of being found by a big brand.

One more tip: be careful not to lose your existing audience's trust in monetizing sponsored posts. It's always a good idea to use hashtags on Instagram that start with # to let people know that it's a sponsored post (as simple as #sponsored or #ad).

2. Become a co-worker and make money selling other people's products.

You can become a co-worker and sell other people's products. There are many people who make money on Instagram through affiliate programs.

The difference between an influencer and an affiliate is that an affiliate works towards selling to an affiliate brand for a commission. Influencers, on the other hand, are primarily geared towards creating awareness. (If all you're interested in is just showing off your brand, check out these branding tips for some traction.) 

Contributors earn through trackable links or promotional codes to ensure they know exactly what sales are coming straight from your posts.

make money instagram
Create compelling posts so you can promote your products without pressure. Since you can only have one link on your Instagram profile, you may want to connect the landing page to your link. In each post, make sure people know they can buy the product from the link in your bio. And do a cool caption on Instagram.

It sounds like a tough game at first, but affiliate marketing has a lot of potential if you're looking to grow. You can expand your presence by embedding a website or other marketing or social media channels.

3. Become a virtual assistant to an influencer

If you want to work behind the scenes, consider becoming an assistant to an Instagram influencer. Many influencers need help filtering sponsorship requests, serving ads, identifying virtual followers, etc. They can offer to become their VA and bill for their services every hour.

As an influencer on Instagram, you are responsible for many things, such as: B. Managing DMs, scheduling posts, and replying to comments. Alternatively, the influencer can ask you to share content ideas to strengthen their personal brand.

So, if you've always wanted to practice your Instagram marketing skills without being the center of attention, this is a great place to start.

4. Sell Instagram closed captioning services.

Many small business owners use Instagram to promote their goods and services, but few of them have the resources or expertise to write good Instagram captions. If you are good at creating creative captions on Instagram, then you can sell your services to these companies. 

To get business owner's attention, put some captions on your own account. Then add the things in your portfolio that are generating the most engagement. When a company hires you to make their Instagram copy, chances are they'll want to see your work. So make sure you have some examples that you can check out right away.

What is the Instagram captioning fee? Whatever price you deserve. It can be $ 600 (about VND 14 million) for 10 subtitles or VND 25 million (about VND 23 million) for 20 subtitles. It is more important to calculate for your expertise than for your time or content. 

5. Sell posters and other virtual products.

Instagram is all about pictures. That's why beautiful products and pictures generate more sales. You can sell posters, paintings, drawings, animations, videos, and other image- or video-based virtual products. Include an interesting caption in each post and refer the reader to visit the link in your bio. This is another popular way to make money on Instagram.

make money instagram
If you think you are getting high quality photos, chances are you are getting paid for it. After taking some great photos, use the best photo editing apps for phones to get the most out of your photos. Try to be unique, creative, and interesting when you take photos. These things will get more attention than boring things.

You can use Instagram to promote your photo portfolio with relevant Instagram hashtags.

6. Sell your own physical products.

You can sell any physical product that you make yourself or buy from suppliers. These occasional ecommerce retail stores usually require some inventory, which means you will need to spend some startup capital to buy your products.

You also need a place to keep your products, e.g. B. a guest room at home or a rented storage room. This is especially true if you want to save money by buying products in bulk. You need a place to store things before they are ordered and delivered to the customer.

make money instagram
Starting July 2020, you will be able to sell products directly on Instagram by setting up an Instagram shop. Just tag products on your Instagram images and you can get Instagram followers to your product pages where they can buy your stuff at once. 

7. Sell dropshipping products.

Dropshipping is a business model that allows you to run your shop without holding inventory. 

Once you've made a sale, your supplier will ship your product directly to your customer from their warehouse. You never have to worry about the storage, packaging or shipping of your products.

make money instagram
Dropshipping lets you experiment to find niche products that sell well without wasting startup capital. It's easy to set up a dropshipping store with Shopify's ecommerce platform (14 days free) and Oberlo's free Explorer plan.

>>>> You might be interested in how to use Instagram profile pictures instazoom can enlarge

Should I make money on Instagram?

The numbers behind Instagram are amazing and the platform is catching up with the pace of Facebook. While Facebook has 2,80 billion monthly active users, Instagram's growth rate has reached 2010 billion users in 9 for over 2019 years since its inception in 1.

If you want to make money on Instagram, check out these amazing stats:

1) 1 billion monthly active users. That number is almost three times the population of the United States.

2) 500 million users post a story every day. Almost twice the population of the United States.

3) 71% of U.S. businesses (both large and small) use Instagram for branding and marketing.

4) 50 percent of Instagram users (500 million people) follow at least one business account.

5) There are 2 million Instagram advertisers per month.

6) The time spent on Instagram is increasing by 80 percent every year.

7) Brands get 4x more engagement on Instagram than on Facebook.

8) 80% of Instagram users make product purchase decisions while browsing the app.

9) 71% of Instagram users are under 35, which makes it an ideal platform for brands targeting teenagers.

Success stories on Instagram

You can learn from the experiences of others through case studies and success stories like the following.

Cultivate a specific niche lifestyle and start selling products that you are passionate about. It can be any passion, hobby, or anything you want to share with others. Just do what you do best.

Seamless integration is even better with apps that connect your social media platform to your e-commerce site. Shopify has an Instagram business account integration that simplifies the whole process of using Instagram for businesses.

Check out some brands that are incorporating Instagram marketing into their ecommerce stores.

make money instagram

Beard brand

BeardBrand was first featured in an article in the New York Times. Your business starts with just $ 30 and a dedicated supplier. The way they make money on Instagram is unique and extremely interesting. has a strong Instagram presence with over 183.000 followers helping them sell a wide range of products to men.

make money instagram


make money instagram
With over 800.000 followers, the rad.slime share is usually sold out within 24 hours. The videos are sharp and clear. Professional and vibrant videos have incredible marketing power.

This Minty Rainbow Chip Slime generated over 426k views. With this large number of views, it's easy to see why the product sold out within 24 hours.

make money instagram uses Shopify's flexible and adaptable e-commerce platform. Monetizing Instagram can be relatively easy once you've built the art and science of impressive product videos.


make money instagram
Justin Wong, founder of Aesthentials, loves the cute Harajuku style. A huge Instagram account is the main marketing channel.

Note that every Instagram post is carefully edited to suit a particular sentiment. Wong makes $ 12.000 a month on Instagram selling various products using a dropshipping business model.

Although there are multiple vendors, the products are not bought by the shopkeeper until the customer buys them.

make money instagram

What are the requirements to make money on Instagram?

Using the app, following the do's and don'ts lists, using great filters, and applying promotional tactics are keys to business success. But you still need to be aware of the new trends and rules that are essential to making money on Instagram.

1) Dominate Instagram for Business

There are 2 types of Instagram accounts: personal and business. The business account was introduced in July 2016. You can learn how to set up an account with this step-by-step video tutorial. Shopify also provides an in-depth guide on how to sell on Instagram.

2) Start the Instagram shop 

The Instagram Store offers you the option of integrating your product catalog into your Instagram profile. This allows you to promote your products directly to Instagram users through posts.

3) Fluently integrate ecommerce shopping apps on Instagram

Instagram has limited shopping that takes ingenuity to turn it into a business. However, ecommerce shopping can be seamlessly integrated with apps designed specifically for Shopify stores.

Try several apps so that you can see for yourself which apps allow you to publish products along with their prices and specifications on separate pages.

This way, buyers feel as though they are still on your Instagram page when they are actually on the pages of the ecommerce-enabled shopping app.

4) Mastering Instagram - Do's and Don'ts

Instagram has detailed rules about how you should post, what types of pictures or videos you should post, and how often you can post each day.

It also limits the number of hashtags to include, so you can't just spam your Instagram account with more than 30 hashtags that have nothing to do with the content of the post.

If you follow these rules, you will improve your chances of making money on Instagram. According to CoSchedule, you should post 1 to 2 times a day so that your followers don't feel overwhelmed. This also gives you time to create unique and eye-catching items. The best time to post is on Wednesdays and Fridays before it starts at 11am.

According to Sprout Social, the ideal length of Instagram subtitles is between 138 and 150 characters. For ad signatures, stick to 125 characters. The optimal number of hashtags is between 5 and 10, although 20 or more is possible but is not recommended. 

Instagram can "block" your posts if they contain more than 20 hashtags. This means that when you search for certain hashtags, your post will no longer appear. 

You may find that anything with the word "forbidden" is bad, so try to avoid it as much as possible. It affects your earning capacity.

5) Proficient Instagram Photography and Filters

Canva conducted a study of the Americans' favorite Instagram filters. Depending on their rank, these are: Clarendon, Gingham, Juno and Lark. And the world's most popular filters are: Clarendon, Juno, Valencia, Gingham and Lark.

The most popular filters for nature:

  • Valencia
  • Normal
  • Brooklyn

The most popular filters for fashion:

  • Kelvin
  • Valencia
  • N

The most popular filters for food:

  • horizon
  • Normal
  • Helena

The most popular filters for selfies:

  • Normal
  • Slumber
  • horizon

Use tools like Picodash to see which photos are working. You want to do what successful accounts do, but still create your own unique content and personality. Drive yourself to learn more every day so you can monetize Instagram.

6) Create posts inspired by viral stories 

Paste them in the center of product photos and videos on your Instagram account. You can easily do this with tools like Stencil, PromoRepublic, and Be Funky.

Here's how to build a strong following on Instagram

make money instagram
Should You Build An Instagram Follower Before Or After You Start Selling? Ideally, you should already have at least a few hundred followers before you start selling. This way, you won't post product photos on an empty account. Of course you have to start from scratch, just try to build the base before you sell.

So how can you build a strong following on Instagram? Use these 13 tips today to help you grow your followers. Having a strong following is key to making money on Instagram.

1) Optimize your Instagram profile.

Make sure to choose a username with less than 30 characters. Ideally, the name should be searchable using a keyword. It should also match the username you use on other social media platforms.

Your bio should be up to 150 characters. It is a good idea to include a clickable link on your website. This is the only place you can paste a clickable link to your Instagram account, so this is an important way to keep your account up to date.

2) Create and promote a dedicated hashtag tag.

If your account name is Jennie's Candies, be sure to create the hashtag #jenniescandies. Whenever you want to check out your branded chats, all you have to do is check the hashtag tag.

You can also promote this hashtag anywhere and on other platforms online and offline.

3) Get creative with hashtags that are relevant to your niche.

While Instagram allows 30 hashtags per post, this can be counterproductive. You should use 5 to 10 tags that are popular for your market and relate to your product.

4) Participate in chats related to your market.

Check out other accounts that are using similar hashtags. Follow them and join the chats. In this way you will gain new followers.

5) Use catchy Instagram captions.

Instagram captions are what you put under your Instagram posts to add a little extra impact and engagement to your followers. The best Instagram captions will help your followers feel invited, chat, and like your posts.

6) Conduct and promote competitions.

Run a contest with a photo that will invite participants and show the prizes. Remember to create a special hashtag for the competition. Decide how the winners will be determined and set clear rules.

For example, you can take pictures specifically for the competition. And when someone posts a photo with a hashtag, they enter the competition. Make sure you are following Instagram's contest rules.

Get creative with the contest so that contestants also have a chance to make some money on Instagram if possible. You can invite them to join an affiliate program that comes with the award.

7) Create and Promote Instagram Stories and Instagram Live Videos.

Instagram Stories have become an important part of Instagram and they continue to grow. You can use Instagram Story like a pro to build your audience.

You can do a lot with content, such as: B. Adding geotagged, selfie stickers, moving text, adding color overlays, text and face filters (like Snapchat) to your Instagram story.

Be creative in getting your message across.

8) Post often.

Consistency and make sure that all of your posts maintain your own distinctive style. This way, your followers can recognize your posts and know that they are from your brand. You can also use third-party social networking software applications like Hootsuite, SocialFlow, and Sprout Social to schedule your Instagram posts.

9) Collaborate with influencers and like-minded accounts.

Reach influencers and like-minded accounts for paid sharing and contributions. For example, if you have a large following, you can post the exchange.

When working with Instagram influencers, you can create a commission or pay-per-mail affiliate program depending on the size of the following people.

10) Use the locator function.

Post videos and stories to your account, then use appropriate hashtags and geotags so people in the area and interested can easily find your posts.

11) Ask others to interact with your content.

If you ask, people can help you. There is nothing wrong with asking if your content is really valuable and engaging.

12) Use Instagram Ads to Reach More People.

By running ads on Instagram, you can reach more people who haven't searched for your posts yet. Instagram ads are a huge asset to any brand looking to make money on the platform. So stop by if you want to take your brand to the next level.

Regardless of your business model, you need to promote it. Additionally, to really make money, you need to be strategic and use proven tactics.

When you sell on Instagram, buying is mostly impulse driven. Create variety with photos, videos, captions and a seamless experience when customers buy your products.

  1. Use beautiful, professionally produced photos and videos, and use your favorite filters and tools.
  2. Integrate your Instagram account with your ecommerce store for a positive and consistent experience.
  3. Work with as many influencers as possible. Choose influencers whose philosophies and followers match you.
  4. Make a good strategy. Stay afloat and post content daily.
  5. Design all of your social media accounts, websites, and blogs to reflect a unified and consistent theme.

Knowledge: earn money with Instagram

In a nutshell, here are all the ways you can make money on Instagram:

  1. Create sponsored posts for brands as an influencer
  2. Become an employee and support various products
  3. Become a virtual assistant for influencers
  4. Write a caption for the business
  5. Sell ​​posters and other virtual goods
  6. Sell ​​your own physical goods
  7. Selling dropshipping products

You can sell real products by posting photos, live stories, and videos. You can also sell services like influencer marketing. If you sell physical products, consider a convenient and inexpensive dropshipping model.

How Much Money Can People Make On Instagram?

It depends on what you are selling, the business strategy, and the marketing tactics you are using. If you're just starting out, chances are you'll make little money. But as your Instagram followers grow and you market better, you will likely see your numbers grow.

How can I make the most of my money on Instagram?

Learn from successful people on Instagram. Combine what you have learned with your own strengths in marketing, photography, storytelling and photo styling. Grow your followers as much as possible, create contests and be active by posting new photos once or twice a day. And of course you have a strong product and make sure all of your customers are satisfied.

It could be weeks or months before you start making profits on Instagram. But when you're ready to take the plunge, there are plenty of options waiting for you. Get started now and keep learning, growing, and achieving your financial goals.