Isebenza kanjani i-instagram

Le yindlela i-algorithm ye-Instagram ezosebenza ngayo ngo-2022

Kulesi sihloko, i-GUDJOB icacisa imibuzo mayelana ne-algorithm ye-Instagram njengokuthi "I-Instagram inquma kanjani ukuthi yini ezongibonisa yona kuqala?"; "Kungani okunye okuthunyelwe kwami ​​kuthola ukubukwa okuningi kunokunye?"

Kuyini "i-algorithm"?

Ngenkathi yethulwa okokuqala ngo-2010, i-Instagram yayiwuchungechunge olulodwa lwezithombe ngokulandelana kwezikhathi. Kodwa uma abantu abaningi bejoyina futhi kwabelwana nabanye abantu, abantu abaningi ngeke bakwazi ukubona yonke into, ingasaphathwa eyemibhalo abayithandayo. Ngo-2016, abantu bebelahlekelwe ngu-70% wesamba sabo sokuthunyelwe kokuphakelayo, okuhlanganisa cishe uhhafu wokuthunyelwe okuvela ebudlelwaneni babo obuseduze. Ngakho-ke i-Instagram ithuthukise futhi yethula okuphakelayo okulinganisa okuthunyelwe ngokusekelwe kulokho okuthakaselwa kakhulu abasebenzisi.

Ingxenye ngayinye yohlelo lokusebenza - Okuphakelayo, Hlola, i-Reels - isebenzisa i-algorithm yayo eqondiswe ngendlela abasebenzisi abayisebenzisa ngayo. Abantu bavame ukucinga abangani babo abakhulu endabeni, kodwa bafuna ukuthola okuthile okusha ngokuphelele kokuthi Hlola. I-Instagram ibeka izinto ngendlela ehlukile ezingxenyeni ezihlukene zohlelo lokusebenza kuya ngokuthi abantu bazisebenzisa kanjani.

I-Instagram ihlukanisa kanjani "okuphakelayo" kanye "nendaba"

Eminyakeni edlule, i-Instagram ithole ukuthi okuphakelayo nezindaba yizindawo lapho abantu bafuna ukubona okuqukethwe okuvela kubangani, umndeni, kanye nabantu abasondelene nabo kakhulu. Njenganoma iyiphi i-algorithm yezinga, ukuthi isebenza kanjani ingahlukaniswa ngezinyathelo.

 

 

Qala ngokuthola ukuthi yini ezovela kuqala. Ngokuphakelayo nezindaba, lokhu kulula uma kuqhathaniswa; Lokhu okuthunyelwe kwakamuva okwabiwe ngumuntu omlandelayo

Okulandelayo, i-Instagram iqoqa amasiginali wabasebenzisi ukwenza izibikezelo. Lawa masignali ahlanganisa yonke into kusukela ngesikhathi wabelana ngokuthunyelwe, ngocingo noma nge-inthanethi, kuya ukuthi uwathanda kangaki amavidiyo, njll. Izimpawu ezibaluleke kakhulu zokuphakelayo nezindaba yilezi:

• Thumela imininingwane. Lezi izimpawu zokuduma kokuthunyelwe okuhlanganisa: bangaki abantu abakuthandile, okuqukethwe okuthile, ukuthi kuthunyelwe nini, ubude besikhathi (uma kuyividiyo), kanye nendawo (uma ikhona) isivele inanyathiselwe.
• Ulwazi mayelana nomuntu othumele. Lokhu kusiza i-Instagram yazi ukuthi lowo muntu angathandeka kangakanani kuwe futhi inikeze izimpawu zokuthi abantu baxhumane kangaki nalowo muntu emasontweni ambalwa edlule.
• Umsebenzi wakho. Lokhu kusiza i-Instagram ukuthi iqonde ukuthi yini ongaba nentshisekelo kukho futhi ifaka amasiginali afana nenani lokuthunyelwe okuthandile.
• Umlando wokusebenzelana kwakho nothile. Lokhu kutshela i-Instagram ukuthi uvamise ukuthakasela kangakanani ukubona okuthunyelwe okuvela kumuntu othile. Isibonelo ukuthi uyaphawula yini kokuthunyelwe komunye nomunye.

Ukusuka lapho, i-Instagram yenza uchungechunge lwezibikezelo. Ekuphakeleni kukhona ukusebenzisana okuhlanu i-Instagram ekubheka eduze kakhulu: amathuba okuthi uchithe imizuzwana embalwa kokuthunyelwe, ukubeka amazwana kukho, ukukuthanda, ukukugcina, kanye nokuthinta isithombe sephrofayela. Uma kungenzeka wenze okuthile futhi lapho i-Instagram isazisa leso senzo, kulapho okuthunyelwe kuzovezwa khona phezulu. I-Instagram ingeza futhi isuse amasiginali nokubikezela ngokuhamba kwesikhathi ukuze kuthuthukiswe ukuboniswa kwalokho okubalulekile kubasebenzisi.

I-Instagram ibilokhu ifuna ukuvumela abantu ukuthi baziveze, kodwa uma othile ethumela okuqukethwe okusongela ukuphepha kwabanye, uyangenela. I-Instagram “ineziqondiso zomphakathi” ezingasebenzi nje kokuphakelayo nasezindabeni, kodwa kulo lonke uhlelo lokusebenza. Iningi lale mithetho yakhelwe ukugcina wonke umuntu ephephile. Uma uthumela okuthile okwephula Izinkombandlela Zomphakathi, i-Instagram izoyisusa. Uma lokhu kwenzeka ngaphezu kwesisodwa, uhlelo lokusebenza lungase likuvimbele ekwabeni futhi ekugcineni likhiye i-akhawunti yakho.

Elinye icala elibalulekile okufanele sikhulume ngalo ulwazi olunganembile. Uma umsebenzisi ethumela okuthile okuhlola amaqiniso angaphandle athi kuwulwazi olunganembile, i-Instagram ngeke ilisuse, kodwa okuthunyelwe kuzomakwa futhi kuboniswe kokuphakelayo nasezindabeni ngezansi. Uma uthumele imininingwane engamanga izikhathi eziningi, i-Instagram ingenza kube nzima ukuthola konke okuqukethwe kwakho.

I-Instagram ihlukanisa kanjani i-"Explore"

I-Explore yakhelwe ukusiza abasebenzisi bathole izinto ezintsha - izithombe namavidiyo i-Instagram akholelwa ukuthi afanela ubuntu nezintshisekelo zabo.

Indlela engcono kakhulu yokubikezela intshisekelo yomsebenzisi kokuthile iwukubikezela ukuthi kungenzeka kangakanani ukuthi benze okuthile kokuthunyelwe. Izenzo ezibaluleke kakhulu i-Instagram ezibikezelayo kokuthi Hlola zihlanganisa ukuthanda, okonga kanye nokwabelana. Izimpawu ezibaluleke kakhulu ezicatshangelwa ngokulandelana kokuqala yilezi:

• Thumela imininingwane. Kulapho i-Instagram ibheka khona ukuthandwa kokuthunyelwe, okuhlanganisa namasignali ukuthi abanye abantu bathanda kangakanani, baphawule, babelane, futhi balondoloze ngokushesha kangakanani okuthunyelwe. Lawa macebiso abaluleke kakhulu kokuthi Hlola kunokuphakelayo noma endabeni.
• Umlando wakho wokusebenzelana nomuntu othumele. Kungenzeka ukuthi okuthunyelwe kwabiwe ngumuntu ongakaze uzwe ngaye, kodwa uma uke waxhumana naye, lokhu kutshela i-Instagram ukuthi ungaba nentshisekelo kulokho abakwabile.
• Umsebenzi wakho. Lawa amasiginali afana nokuthunyelwe okuthandile, okulondolozile, noma okubeke amazwana kukho, kanye nendlela ohlanganyele ngayo nokuthunyelwe kokuthi Hlola esikhathini esidlule.
• Ulwazi mayelana nomuntu othumele. Lezi izimpawu zenani lezikhathi abantu abaxhumane ngazo nalowo muntu emasontweni ambalwa edlule ukuze bathole okuqukethwe okuhehayo okuvela kubantu abahlukahlukene.

Ngokungeziwe kuzinkombandlela zomphakathi, i-Instagram inemithetho yokuncoma izindawo ezifana ne-Explore. Lokhu bakubiza ngokuthi "Iziqondiso Zokudluliswa". Lokhu kubandakanya izinto ezinjengokugwema okuthunyelwe okungase kube kuhlasela noma okuzwelayo.

I-Instagram ihlukanisa kanjani i- "Reels"

Ama-reels aklanyelwe ukujabulisa abasebenzisi. Njengokuhlola, okuningi okubonayo kuvela kuma-akhawunti ongawalandeli. Ngakho-ke i-Instagram isebenzisa inqubo efanayo kakhulu.

KwaReels, nokho, i-Instagram igxile kakhulu kulokho okungagcina abasebenzisi bejabule. Izibikezelo eziyinhloko zalolu hlelo lokusebenza amathuba okuthi umsebenzisi ayeke ukubuka i-reel, athi iyathakazelisa noma iyahlekisa, futhi avakashele ikhasi lomsindo (ummeleli obonisa ukuthi ungasakazwa yini). Ukugingqika.) Izimpawu ezisemqoka yilezi:

• Umsebenzi wakho. I-Instagram ibheka izinto ezifana nama-reels ozithandayo, obeke amazwana kuzo, nosanda kusebenzisana nawo. Lezi zimpawu zisiza i-Instagram ukuthi iqonde ukuthi yikuphi okuqukethwe okungase kuhlobane kuwe.
• Umlando wakho wokusebenzelana nomuntu othumele. Njengaku-Explore, kungenzeka ukuthi ividiyo idalwe umuntu ongakaze uhlangane naye, kodwa uma usuxhumane naye, ibonisa ukuthi ungaba nentshisekelo kulokho ababelana ngakho.
• Ulwazi ngezindima. Lawa amasignali mayelana nokuqukethwe yividiyo, isb. B. ithrekhi yomsindo, ukuqonda kwevidiyo okusekelwe kuphikseli nesikrini esigcwele, nokuduma.
• Ulwazi mayelana nomuntu othumele. I-Instagram ibheka ukuduma ukuze ithole okuqukethwe okuhehayo kubantu abahlukahlukene futhi ivumele abantu ukuthi bathole izethameli zabo.

“Iziqondiso ezinconyiwe” ezifanayo ziyasebenza ezindimeni.

Ungakuthonya kanjani okubonayo?

Indlela osebenzisa ngayo i-Instagram inomthelela omkhulu kulokho okubonayo nokungabonwayo. Basiza ukuthuthukisa okwenzayo ngokumane uhlanganyele nokuthunyelwe okuthandayo, kodwa kunezinto ezisobala kakhulu ongazenza ukuze ube nomthelela kulokho okubonayo.

• Khetha abangani bakho abakhulu. Ungakhetha abangani bakho osondelene nabo endabeni. Ngaleyo ndlela, ungaba kuphela nabantu abasondele kakhulu kuwe, kodwa i-Instagram izobeka phambili labo bangane kukho kokubili okuphakelayo nendaba.
• Ungabanaki abantu ongenandaba nabo. Ungakwazi ukufihla i-akhawunti yakho uma ungasafuni ukubona ukuthi baba ini kodwa ukhululeke ukuyeka ukubalandela. Ngaleyo ndlela, abantu ngeke bazi ukuthi uyabafihla.
• Maka okuthunyelwe okuphakanyisiwe njengokuthi "Anginantshisekelo". Noma nini lapho ubona isiphakamiso, kungaba kokuthi Hlola noma kokuphakelayo, ungabonisa ukuthi “awunantshisekelo” kulokho okuthunyelwe. I-Instagram ngeke ikubonise izincomo ezifanayo esikhathini esizayo.

I-Instagram idale izici eziningi ukuze abasebenzisi bazibone. Ukumemezela lawa ma-algorithms futhi kusiza abadali bokuqukethwe nabakhangisi ukuthi bakhe isu eliphelele lokumaketha lesiteshi sabo se-Instagram. Ngethemba ukuthi ngalolu lwazi ungasilungiselela ngokuqhubekayo isiteshi sakho se-Instagram ukuze siphumelele kakhudlwana.