Yini i-instagram
Yini i-Instagram Ungabhalisa kanjani futhi usebenzise i-Instagram ngokuningiliziwe, elula
I-Instagram ingesinye sezinkundla zokuxhumana zezithombe namavidiyo abasebenzisi be-inthanethi, ikakhulukazi abasebasha, abasazijwayele namuhla. Ngaphezu kwalokho, inkundla yezokuxhumana i-Instagram ingesinye seziteshi zokuxhumana esisebenza kahle kakhulu, esikhuthaza ukusebenzisana okuhle kakhulu futhi sifinyelela kalula abasebenzisi abayizigidi eziyizinkulungwane eziyi-1 emhlabeni jikelele. Ake sithole okwengeziwe ngenkundla yezokuxhumana ye-Instagram ene-Mobile World esihlokweni esilandelayo!
1. Yini i-Instagram?
Namuhla, i-Instagram iyinethiwekhi yokuxhumana nabantu enkulu kunazo zonke nedume kakhulu yokwabelana ngezithombe namavidiyo, i-Facebook ne-Twitter, eceleni kwezinkundla zokuxhumana ezimbili ezinkulu. Lolu futhi uhlelo lokusebenza lwamahhala kumapulatifomu e-iOS ne-Android anomsebenzi wokuhlinzeka ngezindlela eziningi ezahlukene zokuhlela izithombe nevidiyo ngokusekelwe kokuthandwa ngumsebenzisi.
Bona futhi Khulisa ama-Avatars e-Cyoke ku-Instagram: https://instazoom.mobi/
2. Ukusungulwa kanye nokuthuthukiswa kwenkundla yezokuxhumana ye-Instagram
Umlando
Wazalwa ngo-2010, i-Instagram yasungulwa nguKevin Systrom noMike Krieger ngaphansi kwegama lokuqala elithi Burbn. Uhlelo lokusebenza olusebenzisa inkundla ye-HTML5 futhi olusiza abantu ukuthi bangene ezindaweni lapho abasebenzisi abangena khona. Ngezigaba eziningi zocwaningo nentuthuko, yena nabalingani bakhe bakhulise cishe u-$500.000 ekutshalweni kwezimali ku-Andreessen Horowitz kanye ne-Baseline Ventures. Futhi ekugcineni, ithuthukise ngempumelelo uhlelo lokusebenza olulula ukulisebenzisa, okuyi-Instagram.
I-Instagram yengezwe ngokusemthethweni ku-App Store ngo-Okthoba 6, 2010 futhi yaphenduka inkambiso ngokushesha eminyakeni emi-2 eyalandela.
Ngokushesha kwahlanya iminyaka emi-2 eyalandela.
Ukukhula kusungulwe
- NgoMeyi 2010, inani labasebenzisi be-Instagram lafinyelela esigidini esi-1.
- NgoJuni 2011, i-Instagram yamemezela ingqikithi yabasebenzisi abayizigidi ezi-5 futhi yakhuphuka ngokushesha yafinyelela kubasebenzisi abayizigidi eziyi-2011 ngoSepthemba 10.
- Izithombe eziyizigidi ezingu-2011 zalayishwa kulolu hlelo lokusebenza ngoJulayi 100 kanye nezigidi ezingu-150 ngo-August ngokushesha ngemva kwalokho.
- Ngo-April 2012, kwadalwa ama-akhawunti ayizigidi ezi-3 ku-Instagram.
- NgoMeyi 2012, izithombe ezilinganiselwa ku-58 zilayishwa ngomzuzwana futhi umsebenzisi omusha o-1 ubhalisa ukuze kwakhe i-akhawunti. Isibalo sezithombe ezifakwe ku-Instagram silinganiselwa ngaphezu kwebhiliyoni elingu-1.
- Ngo-August 9, 2012, umculi waseBrithani ogama lakhe lingu-Ellie Goulding wakhulula ividiyo yomculo yomsebenzi wakhe omusha othi "Anything Could Happen". Izithombe ezisetshenziswe kuvidiyo zithathwe ezithombeni ezingaphezu kuka-1.200 ezifakwe ku-Instagram nokuqukethwe okuhlobene namagama nezinhlamvu zengoma.
- Ngo-December 2014, umsunguli u-Kevin Systrom umemezele ukuthi abasebenzisi abangaphezu kwezigidi ezingu-300 bangena kuhlelo lokusebenza nyanga zonke.
- Kusukela ngomhla ka-27 February 2013, inani lama-akhawunti asebenzayo ku-Instagram lalingama-akhawunti ayizigidi eziyi-100.
- NgoSepthemba 2013, inkampani yamemezela ukuthi inani lama-akhawunti asebenzayo angama-akhawunti ayizigidi eziyi-150.
- Ekupheleni kuka-2013, i-US Time Magazine yafaka i-Instagram ohlwini lwezinhlelo zokusebenza ezingu-50 ezihamba phambili zesistimu yokusebenza ye-Android.
- Ekupheleni kuka-2016, i-Instagram ibuyekeze imisebenzi ethi "Izindaba" kanye "Bukhoma" kubasebenzisi emhlabeni wonke.
3. Izinzuzo ze-Instagram
Hlela kalula imiphumela ezithombeni
I-Instagram isebenzisa imiphumela eminingi yokuhlela izithombe ukusiza abasebenzisi ukudala amavidiyo akhangayo ajatshulelwa futhi asetshenziswa kabanzi abantu abasha, ikakhulukazi amavidiyo we-boomerang effect.
Ugaxekile omncane
Njengenkundla yezokuxhumana egxile ezithombeni namavidiyo adumile, i-Instagram yenza abasebenzisi baphephe ngokuphelele lapho bengaboni imininingwane eyimfucumfucu njengaku-Facebook noma kwezinye izinkundla zokuxhumana njengamanje.
Bamba impilo iqinise
izikhathi ezingasoze zalibaleka zayo yonke imininingwane futhi sonke isikhathi empilweni siyathathwa futhi sibonwe abasebenzisi ku-Instagram. Ungakwazi futhi ukugcina ukubukwa kwesithombe kuyimfihlo ukuze izithombe zakho eziyimfihlo zingabi sesidlangalaleni kakhulu.
Amathrendi we-E-commerce
Eminyakeni embalwa edlule, lapho ukuthengisa ku-inthanethi sekuyinto evamile, amanethiwekhi omphakathi asetshenziswa kakhulu ukuthengisa nokuthuthukisa ibhizinisi lakho. Osomabhizinisi banobuhlakani obukhulu ekusebenziseni izithombe ezithengiswayo ku-Instagram. Izikhathi eziningi, lezi zithombe ziyakhethwa kakhulu ngombala nesakhiwo futhi zijatshulelwa abantu abaningi. Ngakho, ukuthengisa kuba lula.
Isiteshi Esiphelele Sokwakha Umphakathi
Njengamanje kunamagama amaningi amakhulu asebenzisa i-Instagram ukukhangisa uhlobo lwawo lomuntu siqu, okuhlanganisa nabahlabeleli abaziwayo. Izithombe zabo ezilula zansuku zonke zithunyelwa kubalandeli ukuze bakwazi ukucabanga ngempilo yansuku zonke yesithixo.
4. Uyini umehluko phakathi kwe-Instagram ne-Facebook?
| iqembu eliqondisiwe | Intsha noma abantu bomphakathi njengabadlali, abaculi, abaculi, njll. | Wonke amaqembu eminyaka, kungakhathaliseki ukuthi abasha noma abadala. |
| Isebenza kanjani | I-Instagram ivumela abasebenzisi ukuthi bathumele izithombe namavidiyo anemiphumela yokuhlela ezenzakalelayo ukuze bakhe izikhathi zakho ezihamba phambili. | I-Facebook ivumela abasebenzisi ukuthi benze amaphrofayili aku-inthanethi, babelane ngezithombe namavidiyo, bathumele imiyalezo futhi bahlanganyele nabangane, umndeni noma ozakwabo endaweni eyodwa. Ngesikhathi esifanayo, siza abasebenzisi ukuthi benze futhi bajoyine amaqembu ku-Facebook, thenga, wabelane ngezithombe namavidiyo, dala imicimbi, ... |
| i-algorithm | - ukuxhumana: Mangaki ama-"drop tym" namazwana esithombeni ngasinye. - ukugunyazwa: Umnikelo wakho uhlobene nomsebenzisi oqondiwe noma cha. - Ubudlelwano: Ama-akhawunti wokuthunyelwe abasebenzisi abaxhumana nawo ngokuvamile athola izilinganiso eziphezulu. - Isihloko: Okuthunyelwe okusha kunezinga eliphezulu. - Sesha ulwazi lomuntu siqu: Okuthunyelwe okuvela kuma-akhawunti abasebenzisi abawasesha njalo kuzokleliswa phezulu. - Ukwabelana okuqondile: Okuthunyelwe okuvela kuma-akhawunti umsebenzisi awabelana ngokuqondile nabanye kubekwa phezulu futhi abamukeli bokuthunyelwe okwabiwe bakhuphula isilinganiso sabo kokuthunyelwe kwabo. - Isikhathi esichithwe kokuthunyelwe: Izinga nalo lincike esikhathini esichithwe ukubuka okuthunyelwe ngakunye. | - abangani nomndeni: Okuthunyelwe okuvela kubantu ababaziyo umsebenzisi, njengabangane nezihlobo, kukleliswe phezulu. Lokhu kubalulekile njengoba kusho ukuthi amabhrendi ezinkampani azokwehliswa esikhundleni sokuncoma okuthunyelwe abangani babasebenzisi ngabanye. - ukuzibophezela: Kungaki ukuthanda, ukuphawula kanye nokwabelana okuthunyelwe okunakho. - Isicelo sokuxhumana: Ngemva kokuqala kwengxoxo okungenzeka iqale, kunikezwa isikhundla esiphezulu. - Izithombe namavidiyo: Okuthunyelwe okunezithombe noma amavidiyo kulinganiswa phezulu, nokuthunyelwe okunombhalo kuphela. - Okuthunyelwe "okuxhaswe" kuzokwehliswa: Okuthunyelwe okuhlukumeza abanye ngezenzo ezinjengamathegi kukalwe phansi. - Okuthunyelwe okuxhasiwe kuzokwehliswa: Okuthunyelwe okuzama ukwenza abantu bathenge imikhiqizo/izinsizakalo noma ukuhambela imicimbi kuzokwehliswa. Ngaphezu kwalokho, i-Facebook ibuye ibuyekeze okuthunyelwe ukuze unciphise izikhangiso ezikhona futhi isuse izikhangiso ezingekho emthethweni. |
| ukuvikeleka | I-Instagram ivumela abasebenzisi ukuthi benze ama-akhawunti abo abe sesidlangalaleni noma abe yimfihlo, kungabikho izilungiselelo zobumfihlo zokuthunyelwe ngakunye. | I-Facebook inikeza abasebenzisi izinhlobonhlobo zezinketho zobumfihlo ezishintsha ubumfihlo, isimo, kanye nomsebenzi wabasebenzisi kokuthunyelwe ngakunye. |
| Ukuthengisa Okuphumelelayo | I-Instagram inyusa ukusebenzelana kwamakhasimende, ukuxhumana nokuqwashisa, ukwethulwa komkhiqizo omusha / isevisi, ukuthenga okuqhathanisayo kanye nokumaketha okunamandla. Enye inzuzo ye-Instagram ukwethembeka kwamakhasimende. | I-Facebook indawo engcono kakhulu ongabonakala kumaqembu eminyaka yobudala futhi iphromothe imikhiqizo yezikhangiso ezikhokhelwayo. Abasebenzisi bangafika kalula kusayithi lenkampani yangaphandle njengesitolo se-inthanethi, okwenza kube lula ukukhiqiza ithrafikhi. |
5. Ungayakha kanjani i-akhawunti futhi ungene ku-Instagram
Efonini yakho, ungalanda uhlelo lokusebenza lwe-Instagram lwe-iOS ku-App Store naku-Android ku-Google Play Isitolo.
Iya ekhasini lasekhaya le-Instagram kukhompyutha yakho bese ukhetha Bhalisa ukuze uqale ukubhalisela i-akhawunti entsha, noma ngena ngemvume uma usunayo i-akhawunti.
6. Uhlelo lokusebenza lwe-Instagram kwezokuthengisa
Ukudalwa kokuqukethwe
Ukuze uthuthukise isiteshi se-Instagram futhi uzuze imiphumela emihle, ngaphezu kokusetshenziswa kwezithombe, okuqukethwe nakho kudlala indima ebalulekile. Nawa amathiphu ambalwa wokukusiza ube namafomu olwazi akhangayo ku-Instagram:
- Sebenzisa amasethi amafushane ezikhangiso.
- Yisho ngokucacile izinzuzo ezikhangayo.
- Izaphulelo zesikhathi esilinganiselwe kanye nezaphulelo.
- Uma uthengisa, beka inani lokuthengisa khona encazelweni.
- Okumahhala kufanele kugqanyiswe.
- Ukubizelwa esenzweni kubalulekile.
I-Instagram iyinkundla yokuxhumana kanye nokwenza uphawu. Zonke izithombe zethulwa futhi zikhethwa ngokuya ngetimu efanelana nesithombe sakho somkhiqizo. Nazi ezinye zezinzuzo i-Instagram ezizokusiza ukuthi wakhe isiteshi sokuxhumana esisebenzayo:
- Finyelela abantu abaningi kalula.
- Heha ukusebenzelana komphakathi.
- Thola impendulo yekhasimende ngemikhiqizo, izinsiza neziphakamiso zemikhankaso yokuxhumana.
- Linganisa ileveli yobunzima namanye amabhrendi.
7. Amathrendi ekuthuthukisweni ku-Instagram
I-IGTV
I-IGTV iyinkundla entsha yokubuka iziqeshana eyenzelwe abasebenzisi beselula kuphela kunkundla yezokuxhumana ye-Instagram. Lo msebenzi uklanyelwe ukudlala ividiyo eqondile kwimodi yesikrini esigcwele futhi unikeza umbukeli umbono onethezekile. Lesi yisizinda esivundile sokuthi abakhangisi nabahlinzeki bolwazi baqondise abasebenzisi be-inthanethi kumaselula.
Ukukhangisa kwezindaba
Enye yezindlela ezisebenza kahle kakhulu zokuthola imilayezo iqonde ezibukelini ngokuvamile isetshenziswa abakhangisi. Izindaba ze-Instagram. Lesi isici esethulwe kusukela ngoNdasa wezi-2017. I-Ads Stories wuhlelo lokukhangisa lwawo wonke ama-akhawunti e-Instagram olwamukelwe kahle kakhulu amabhrendi amakhulu namancane.
Hlanganyela nemisebenzi eyakhelwe ngaphakathi
Iziteshi ze-Instagram Ziningi izici amabhizinisi angazisebenzisa ukuze enze okuqukethwe okusebenzisanayo nabathengi. Ungakwazi ukuxhumana namakhasimende akho ngamafomu anjengemibuzo, imigoqo yemizwa, amavoti.
I-Influencer Marketing
Ukumaketha kwe-Influencer kungenye yezindlela ezidume kakhulu ezinkundleni zokuxhumana. Uma lokhu kwenziwa kwacaca, lowo mkhuba uzoba umhlahlandlela wemisebenzi ezokhulisa ukusebenzisana nemiphumela engcono kakhulu yamabhizinisi. Ngaphezu kwalokho, ukukhetha umgqugquzeli ofanele kungasiza amabhrendi athole abathengi abasha abengeziwe, akhuphule ukuhambisana, futhi akhuphule ngokuphawulekayo imbuyiselo ekutshalweni kwezimali (ROI).
Amavidiyo okukhangisa
awawona amathrendi amasha, kodwa amavidiyo okukhangisa asazoba yinjwayelo eminyakeni yakamuva nasesikhathini esizayo. Ukuze imikhiqizo yabo ibonwe iningi labantu, imikhiqizo idinga ukutshala ngokucophelela olwazini oluthile nasezithombeni. Imikhiqizo, izinhlobo nezinkampani ziya ngokuya zisebenzisa i-IGTV ukukhangisa i-Instagram.
Isakhiwo sokuqukethwe ngefomethi
wezokuxhumana kungenye yezindlela ezibaluleke kakhulu zokumaketha namuhla. Namuhla, i-Instagram ingafinyelela izethameli eziningi zomhlaba kanye nalabo okungenzeka bathengele uhlobo lwayo. Ngenxa yalokho, i-Instagram inamaTyms angaphezu kwezigidi eziyizinkulungwane ezine ngosuku futhi konke okuthunyelwe endaweni yesikhulumi kuthola isilinganiso sama-4% sokuzibandakanya ngaphezu kwekhasi le-Facebook. Ngakho-ke, ukudala okuqukethwe ngokwefomethi yokuthunyelwe kuyinkomba okumele abaxhumani bayibheke ukuze bafinyelele isisekelo samakhasimende abo.
